On March 16th, 2023, the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) took center stage at the Pure Luxury Spring Edition 2023 event in Moscow, Russia. This event brings together luxury travel suppliers with the Russian travel industry and experts who serve VIP clientele as one of the most exclusive B2B workshops in the area.
The Pure Luxury Spring Edition has been the ideal forum for displaying the best in luxury travel to a highly qualified audience since 2011. Taking place at Moscow’s famous 4 Seasons Hotel The event this year was very magnificent. MMPRC was represented by a regional public relations firm, Compass Consulting, which showcased the exotic destination Maldives, products, and services to buyers from Russian travel companies that specialize in luxury travel and VIP customers.
MMPRC hopes to promote the Maldives as the ideal luxury holiday destination in the Russian market for high-net-worth individuals and luxury visitors through this event. Participating in this event as part of MMPRC’s marketing strategy for the Russian market, which focused on building the Maldives’ brand in the market through ambient outdoor advertisements, social and digital media campaigns, and product and service marketing. With 201,954 tourists arriving in 2022, Russia was the Maldives’ second-largest source market. Over 28,000 tourists have arrived from Russia so far in 2023, putting the market as the leading source market at the moment.