If you are talking about any brand presence in the Balkan region, you should surely see the marketing campaigns of Maldives. The marketing activities of this region start from November and ends until March. The main focus of this marketing campaign is to contribute significantly to all the tourist arrivals to the Maldives. The nearby places, including Hungary, Serbia, Croatia, Romania, and Slovakia, also contribute to the potential growth. It reopens the borders for various International travels. Apart from that, these campaigns assist in creating awareness and brand presence in the markets.
The marketing campaigns include activities that deal with outdoor advertising. Not only that, it amalgamates with some of the physical activities that take place in Hungary. The virtual events, along with the familiarization trips, make the marketing more eventful. Through these campaigns, the authority aims to promote the safety of the place. The Maldives can be considered one of the safe havens from the Balkan region for every traveler. The campaign also takes the initiative to educate various travel trades about the amenities and services available in the area. It creates a better buzz and knowledge while entering in some media coverage. Also, potential travelers tend to receive direct contact from the authority to update the latest travel guidelines and destination information.
The marketing campaign evokes a kind of interest among the tourists about the destination. Apart from that, the ‘visit Maldives’ marketing strategy in the Balkan region showcase is mainly on various marketing products, including live abroad, hotels, resorts, guest houses, and many more. It promises to offer a unique experience to all the travelers of Maldives. The global efforts of such marketing targets mainly to maintain the destination presence while increasing the arrival of tourists from the emerging, top, and new markets. It also focuses on promoting the diverse segments of tourism that the Maldives is known to cater to. These include budget tourist, family, luxury, and MICE.