Maldives Marketing and Public Relations Corporation [MMPRC] with the aim to break previous records and market the Maldives as the leading travel destination has conducted over 260 marketing activities. From participating in Travel fairs to performing Roadshows no stone is being left unturned by the MMPRC to honour the Golden Jubilee year of the Maldives. MMPRC recently represented the Maldives at MILT Congress 2022.
The MICE India & Luxury Travel Congress [MILT] is essentially one of the biggest MICE event that take place in the country. It is an extraordinary platform to target the outbound business travel market which has a revenue generation of around 93 billion USD. This year MILT was held at JW Marriott Mumbai Juhu, on 13th and 14th of July.Over the years MILT has grown to be ‘THE’ place visited by corporate travel agent with decision making capacities and potential investors , and mainly for Indian MICE buyers and International suppliers to meet.
India currently being the lead market source for the Maldives with a total arrival count of 104,800 visitors, MMPRC aimed to further strengthen its grip in the Indian Market by advertising affordable packages for families as well as for honeymooners by participating in the MILT 2022.