The Maldives Marketing and Public Relations Corporation (MMPRC) took part in MATTA 2023, Malaysia’s premier travel event, from March 17th to 19th, 2023. The Maldives’ top-tier travel and tourism industry partners joined the tourist board at the event to promote the Sunny Side of Life as a top-of-mind holiday destination for Malaysian and Southeast Asian markets.
MATTA 2023 provides a valuable platform for various service providers in the industry and travel trade to sell information about their intriguing and cost-effective travel options, as well as a great place to explore business opportunities between potential partners.
MMPRC participated in this event to share the most recent information about the Maldives with visitors, highlighting its various segments and offerings in the process. The top 11 industry partners who attended the fair also showcased their individual services and products to guests.
As of January 2023, the Maldives had received 3,398 tourists from the Southeast Asian market. Many activities are planned for this region throughout the year to increase visitor numbers. This includes participation in fairs such as ADEX Ocean Mission 2023, NATAS Holidays 2023, ITB Asia 2023, and the Maldives Roadshow in Southeast Asia.