Maldives relentlessly defending it’s title of World’s Leading Destination (2020) now reconnects Middle East travel trade during the ATM 2022
Maldives is globally recognised for its alluring nature became an attractive tourist spot for couples, families and adventure seekers. In 2020, The Maldives received the ‘World’s Leading Destination’ award at the Grand Final of the World Travel Awards. MMPRC continues to grow the travel trade with their presentation at Arabia Travel Market 2022..
MMPRC means Maldives Marketing and Public Relations Corporation and is the national tourism office of the Maldives that carries out promotional activities. ATM is a global event from Middle East which connects the buyers and travel trade visitors through its platform.
This year’s connect is the largest event of 2022 including 62 Maldivian companies. CEO and MD of MMPRC, Thoyyib Mohamed, expressed his gratitude and eagerness on being a part of the ATM. MMPRC is all set inform the buyers and sellers on the various activities being carried out throughout the year. Middle East is one of major source markets and the lucrative tourism opportunities in Maldives will be attracting a lot of tourists this year.
On a serious note new short-term plan created to handle the world’s changing geopolitical atmosphere in the aftermath of the Russia-Ukraine conflict With Russia and the Commonwealth of Independent States (CIS) was discussed. This strategy aims to mitigate the potential negative impact on arrival numbers from this region by re-strategizing marketing activities in selected markets to reduce the potential negative impact on the Maldives tourism industry and economy.
Maldives continues to show excellency in hospitality and their commitment to bring the best luxury experience to the world despite the pandemic and the war situations.