“All Things Maldives” Will be the theme that will be showcased by the Maldives Marketing and Public Relations Corporation (MMPRC) along with other industry partners at the NATAS Holidays 2022 fair. Extending from the 12th of this August to the 14th of August The NATAS Holidays 2022 fair will be held in Singapore.
With an estimated count of 2.4 million visitors this year, NATAS the biannual Travel Fair has become the biggest and most popular among the people of Singapore. The NATAS Travel Fair made its debut in 1987 and became the most prestigious event for showcasing tourism products, services, and destinations in the market and the go-to place for getting the best deals for airlines, hotels, and houses through travel agents, national tourist organizations.
MMPRC aims to target cosmopolitan cities, through video ads placed strategically in public areas such as the HDB Hub, Jurong Point, and Bedok Town Square. This campaign along with an Outdoor Advertising Campaign in Singapore is MMPRC’s attempt to influence the audience and amp up the arrival count from the SEA market which is 18,489 tourists in the first 7 months of 2022. The focus will be on the close distance and cultural attributes of Maldives which are a perfect fit for the people of Singapore and hence reviving its grip in the SEA market.