After the reopening of the Maldives’ borders, Visit Maldives is coming up with two visibility campaigns known as Travel+Leisure Southeast Asia and FreakOut. They are conducting these campaigns in the Southeast Asia region.
Maldives Marketing and Public Relations Corporation stated that FreakOut is a digital campaign. The purpose is to enhance the Malaysian market by centralizing the young families, middle early careers, as well as Muslim travelers who are residing in this region.
The campaign encompasses category-based marketing such as Native Rich Media, In-Article video advertisement, as well as In-Feed content. They will be present in the online portals so that they can attract tourists. MMPRC said that the cumulative reach of this campaign is 5,068,532 impressions.
After they are done with the one-month FreakOut campaign, Visit Maldives instigated their second digital campaign. The purpose of this campaign is to focus on the market of luxury as well as business traveling.
It is a four-month campaign which they are doing with Travel+Leisure Southeast Asia. This campaign will give efforts to the articles that will highlight the current Covid-19 situation. Besides, those articles will also convey the unique experiences that the Maldives has to offer.
MMPRC articulated that the website’s leader board will comprise a parallax banner as well as colorful images. Additionally, they will boost social media content as per their necessity.
When Covid-19 was not an issue, Maldives was considered to be one of the best tourist destinations in the world. It is a geographically blessed land due to its isolated nature. It makes Maldives one of the safest places as well.
Due to the constant efforts of the travel and tourism industry to assure the tourist regarding safety, Maldives is right now one of the leading tourist destinations in the world.