Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and their industry partner will represent the Maldives at the largest dive fair in Asia, ADEX 2022. The dive fair showcases the beauty, breathtaking sceneries, and countless adventures of the Maldivian seascapes. ADEX 2022 was held this year from 16th to 18th September 2022, at Sands Expo & Convention Centre, Singapore.
Widely recognized as one of the “must-attend” events of the tourism industry, ADEX has a long history spreading across 26 years becoming the most significant and longest-running dive expo in Asia. This expo brings together distinguished VIPs, scientists, marine conservationists, and also renowned photographers, and videographers from across the globe. ADEX is also a great platform for Diving operators and equipment manufacturers.
The ADEX 2022 proved to be an effective promotional activity for the unique diving experiences offered by the Maldives, as a large audience consisting of both dive operators and dive enthusiasts attended the event. Along with dive-related products and services offered by the 11 participants from 6 companies in the Maldivian tourism industry, all tourism segments were showcased at the dive expo.
Participation in the dive expo was an extended effort of the 260 marketing activities carried out by MMPRC to further strengthen the hold of the Maldives over the Southeast Asian market.