On the 31st of January 2023, the United Kingdom’s Travel Bulletin Indian Ocean Showcase 2023 took place at Chelmsford, Essex. The Maldives and its offerings were promoted and exhibited for the United Kingdom’s market by the Maldives Marketing & Public Relations Corporation (MMPRC).
With over a decade of experience, Travel Bulletin is a leading figure in the UK travel trade. For the past 10 years, the Travel Bulletin has been providing news, services, and experiences including destinations and training and networking events for travel agents to connect with international sellers. The Travel Bulletin is a platform for networking and exchanging business contacts and deals for sellers and buyers.
MMPRC hosted a table at the 30-minute B2B networking session which was held for the attendees. Groups of 8-10 travel agents in a round-table setting were given a 10-minute speed networking session complete with presentations by the corporation. The participants of the event received free holiday raffles apart from the special gift hampers & vouchers at the networking diner.
Dominating a market share of 10.7% the Maldives recorded an arrival count of 179,312 visitors from the United Kingdom by 31st December 2022 making the UK one of the top source markets. MMPRC conducted many marketing activities like the WTM London 2022 to maintain a destination presence in the UK.