Visit Maldives is going to start a campaign together with Go First airline, Yatra, and Online Travel Agency. It has started on 8th November and will continue for 3 months. It is based on the Indian market strategy to restore the condition found in the pre-pandemic period.
At Visit Maldives, the MD, Thoyyib Mohamed, claimed that India is one of the profitable markets for Maldives, and it will result in the growth of the tourism industry.
Thoyyib also said that the campaign would benefit Maldives’ brand. His company has taken strict measures to ensure safety to visitors at hotels, resorts, and guesthouses.
At Yatra, the Senior Vice President, the Mayur Oberoihas, talked about the value of promoting the Maldives to travelers from India. He said that the Maldives received a high level of traffic. His company will use the communications for the creation of buzz.
The campaign will present the Maldives as the best destination. Yatra will place the ads, while Go First will use the online platforms to advertise the Maldives as the safest destination. The islands will let travelers enjoy tranquility and peace.
Visit Maldives will gain value from the follower base of Go First and Yatra. The ads for the campaign will get several clicks. The Gurgaon-based company- Yatra is a leading company providing corporate travel services. Its participation will make the campaign successful.
Moreover, in October 2021, Maldives has received more than 1,011,122 travelers, and 228,297 were from India.