Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has collaborated with Thrillophilia on a digital marketing effort aimed at the Indian market. The campaign, which will run from March to May, will highlight the Maldives as a short-haul destination for Indian tourists and further push the various goods and experiences offered by Sunny Side of Life, with a focus on budget-friendly vacation packages. It will assist to keep the Maldives as India’s most desired destination.
This campaign with Thrillophilia will include guidebooks, informative articles, video ads, and additional Maldives material. These articles will cover the most recent location news, products, experiences, and segments. In addition, the campaign will also feature emailers, social media promotions, banner advertisements across 10+ landing sites, a homepage banner, and more. The campaign is anticipated to reach over 3 million people and sell 1000 room nights during the campaign period.
One of the biggest websites in India for finding and reserving vacation experiences is Thrillophilia. They currently offer bookings for more than 22,000 travel experiences, trips, and activities across the globe, serving over 80 million customers annually.
India is now the Maldives’ second-largest source market for tourists, having welcomed 41,054 visitors as of 5 March 2023. With 241,369 (14.4% market share) arrivals at the conclusion of the year, India was the largest source market for the destination.