A hybrid marketing campaign is underway in Qatar and the Middle East to promote the Maldives. This is a joint campaign between Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and
Cozmo Travel is an active effort to further strengthen the Maldives’ hold in the Middle Eastern market. Luxurious services, products, unique geographical features, and most importantly the unique features of the Maldives will be promoted throughout this joint campaign. Both online and activities will be conducted in collaboration with Cozmo Travel starting in January and lasting all the way till March 2023.
Catering to independent and corporate travelers Cozmo Travel is a travel management company that offers both ready-made packages and customized journeys. With over 73 branches across the Middle East and India Cozmo Travel is a one-stop solution for services such as hotel and ticket bookings, visa processing, and also destination event organizations. Through Cozmo Travel’s website, YouTube, and google display network posts related to the Maldives will be circulated to reach the Qatari and the wider Middle Eastern market will be targeted. With an estimation of over 1.1 million impressions, this marketing campaign will include spreading destination information via SMS and emails through Cozmo Travel’s database, and advertisement of the Maldives on retail outlet screens throughout the Middle East.