The Maldives Underwater Beauty at EUDI Show 2023

Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is excited to announce our first-ever participation in the EUDI Show 2023, along with seven industry partners, presenting Maldivian underwater beauty in Italy. The EUDI Show is the largest European exhibition event dedicated to the diving industry. The event will be hosted in BolognaFiere from the 13th to the 15th of October 2023.

The European Dive Show (EUDI) is a key business-to-consumer (B2C) event in the diving sector, providing chances for divers, liveaboard and adventure lovers, and environmentally concerned travellers. This fair allows industry professionals to promote their products and services to a large audience as well as showcase their most recent trip plans to consumers. It also provides fantastic opportunity for collaboration and strengthening partnerships with new partners.

The Maldives tourist industry has deep roots in the Italian market, dating back to its beginnings, when the first Maldives visitors were Italians, forging long-lasting links between our destination and the Italian market. One of our core markets, Italy, is currently ranked in the top ten.

Through a 360-degree marketing approach, MMPRC continually strengthens the Maldives’ position in the Italian market. We performed an Italian media familiarisation trip and attended TTG Rimini 2023 from October 11th to October 13th, 2023.

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